Niantic wants to have the most generous in-app purchasing system

In a recent interview with CMO (Chief Marketing Officer) Mike Quigley, he recently revealed his goal of maintaining the most user-friendly, in-app marketplace.
Unlike other popular apps practically milking the player base through in-app, pay-to-win structural schemes, Niantic engages with advertisers by incorporating their stores as Pokestops.

“I remember in the early days of Ingress, we made a conscious decision not to light up in-app purchase, which is the primary revenue stream for every free-to-play game, right? We decided not to do that…We had a lot of learnings with a lot of partners during Ingress, including some that have stuck with us. SoftBank Mobile, in Japan, was an early partner with us on Ingress and they came over and became a partner on Pokemon Go. McDonalds in Japan is a partner with us, Toho Cinema [also Japan] is another one, and we just announced the first in a series of deals outside of Japan. Globe Mobile in the Philippines, have had their locations integrated into Pokémon Go.”
We appreciate Mr. Quigley’s comments because it is a reflection of ingenious marketing that benefits the user rather than a company’s compulsive desire to capitalize on monetization.

He finished the topic with the following:

“It sounds kind of silly to say, but we don’t focus on monetisation. It isn’t a topic metric for us. We are pleased with our conversion rates with in-app purchases…”